Behind The Photoshoot

Every year we travel as a team to find the finest locations to shoot our lookbook. Wanting the photoshoot to look and feel world-class, our approach has always been different. Being different is what makes us beautiful, makes us a one-of-a-kind brand, and makes us fascinating to watch for our community. We love to embrace and celebrate that uniqueness—and our yearly photoshoot is the showcase.

The Plan

Our skilled team spends months sourcing possible locations, models, poses and looks. They plan the experience down to the most minute details, ensuring on the day, our team and talent has the most enjoyable experience from daylight to daybreak. Each year we come away from these shoots enthusiastic for the future and unequivocally excited for what possibilities may come to fruition.

The Location

This year our Australian team travelled to the US in order to execute our vision. We arrived at a stunning out-of-this-world location, where the sky met the water in a contemporary, architecturally sculpted delight, the epitome of high fashion. We wanted the shoot to feel elevated, exude confidence and feel haute couture—and we had the location to match.

The Outcome

We also know this shoot is our opportunity to showcase our fantastical designs on diverse and world-class athletes—and without our muses, these shoots would not have the same impact. We are so very thankful we can work with incredible women that make our designs look beyond magnificent. We thank them and their families wholeheartedly.

Add this all up, and what’s the result? A photoshoot highlighting a modern, renewed look, refreshingly elegant and sophisticated, that showcases our diverse and showstopping designs fit for any queen.

Thank you to our team. The vision goes beyond our expectations.

So, Are You Ready?

Read more on The Story Behind The Collection here.